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<title>MaddenUniversity.com</title>
<pubDate>Sun, 11 May 2008 18:24:54 -0700</pubDate>
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<title>Magic City - Maddict's Bash Winner</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=147</link>
<description> The virtual gridiron crackled with excitement as some of the world&amp;#39;s best Madden players fought for supremacy at the Maddict&amp;#39;s Bash. Focus and determination were the keys to winning the guaranteed $3000 in prizes. Held at the GameFrog GamingCenter, the event drew Madden players from as far away as Boston, MAand Louisville, KY. &amp;nbsp;Proven Madden game plans and schemes came to the forefront as members of Capital City Ballers (CCB), The Corporation (INC), World Wide Assassin (WWA), Elite Madden Ballers (EMB) all represented their crews and fought their way to the playoffs. A film crew documented player reactions to their performances throughout the early rounds. </description>
<pubDate>Sun, 11 May 2008 18:24:54 -0700</pubDate>
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<title>Magic City Wins Maddict's Bash</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=145</link>
<description>Magic City pulls off the victory to become win the Maddict's Bash Championship.  Though he's no stranger to the tournament scene, this is his first championship and second prize finish in a MaddenUniversity.com event. </description>
<pubDate>Mon, 28 Apr 2008 10:04:17 -0700</pubDate>
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<title>Maddict's Ball 2008 Official Rules</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=140</link>
<description>Maddict&amp;#39;s Ball 2008March 22, 2008Triangle Towne Center5959 Triangle Town BlvdSuite 1123Raleigh, NC 27616-3268 MaddenUniversity.com in association with Capital City Ballers and GameFrog are offering Madden players in the Carolinas and abroad an opportunity to test their skills for a shot at $1000.00 in prizes. Spots are limited.</description>
<pubDate>Fri, 18 Jan 2008 23:36:25 -0700</pubDate>
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<title>Madden 2007 Call Sheet Library</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=124</link>
<description>Looking for that call sheet for your favorite play books.  If we have it it's here.  Use them to generate your game plan in the fastest. </description>
<pubDate>Tue, 10 Apr 2007 04:34:30 -0700</pubDate>
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<title>Vision is Turning Heads</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=121</link>
<description>When it comes to simulating the National Football League (NFL), no video game turns heads like the Madden NFL series from Electronic Arts (EA). Famous for fully customizable experiences, consistent intuitive game play, and unbelievable strategic depth, Madden continues to set standards for realism and sales in the football gaming genre. With each incarnation, Madden wows users with wonderful new features. Sadly the implementation of Quarterback Vision (QBV), an innovative replacement for the traditional Read and Lead (RNL) passing system, has created more division than cohesion amongst Madden fans. </description>
<pubDate>Fri, 09 Mar 2007 21:44:26 -0700</pubDate>
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<title>Players Bowl IV Recap</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=94</link>
<description>Philadelphia, Pennsylvania was the setting for the Players Bowl IV. With players coming from as far as California, the tournament kicked off with a bang as players with hopes of winning it all brought their schemes and stick skills into the last man standing tournament. From school kids to state senators, everyone wanted in on the action and with $4000.00 on the line, they also wanted their claim to the cash. </description>
<pubDate>Tue, 06 Mar 2007 13:02:41 -0700</pubDate>
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<title>Madden and EA Tracks Available for Download</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=93</link>
<description>                                                                                                               Mar 01, 2007 11:00Music From All EA Games - Past and Present - Now Available o&amp;shy;n the iTunes Store via EA.com    Exclusive Remix of &amp;#39;Riders o&amp;shy;n the Storm&amp;#39; Now Available for the                             First Time EverLOS ANGELES --(Business Wire)-- Mar. 1, 2007 The best in videogame music is now global, mobile and portable. Electronic Arts Inc., (NASDAQ: ERTS) announced that starting today the chart-busting music from its best-selling games will be available for purchase from the iTunes Store via ea.com. Game players and music lovers worldwide can visit http://www.ea.com/eatrax/ and jump directly to an iMix of the music from their favorite EA(TM) game o&amp;shy;n iTunes. From Madden NFL to Burnout(TM) to Need for Speed(TM), every song that can be heard in the game can now be purchased o&amp;shy;n iTunes including exclusive mixes, non-album cuts and previously unavailable international tracks. Today marks the world debut of the unforgettable version of The Doors&amp;#39; Riders o&amp;shy;n the Storm that Snoop Dogg remixed exclusively for Need for Speed Underground. The songs are live in North America today and will be available soon throughout Europe.     EA will continue to add songs, scores, themes, beats and ringtones from EA game franchises past and present including NBA LIVE, FIFA Soccer, Command &amp; Conquer(TM), Medal of Honor(TM), NASCAR(R), SSX(TM), Battlefield and more.  </description>
<pubDate>Fri, 02 Mar 2007 19:39:03 -0700</pubDate>
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<title>Madden '07 Best Selling game of 2006</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=91</link>
<description>Dec 26, 2006 08:30

EA's Madden NFL 07 Heads Into the Playoffs as the Best-Selling Game of 2006

More Than Five Million Copies Sold at Retail in 2006
REDWOOD CITY, Calif. --(Business Wire)-- Dec. 26, 2006 Electronic Arts (NASDAQ:ERTS) announced that Madden NFL 07, the EA SPORTS(TM) best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, has sold more than five million copies to consumers on a total of ten game platforms. EA believes, based on its own internal data as well as industry sources, that across all game platforms, Madden NFL 07 will finish as North America's most popular game of 2006.

Since its launch in August, Madden NFL 07 has had a record-breaking season, with first week retail sales of more than two million copies.
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<pubDate>Sat, 03 Feb 2007 00:49:38 -0700</pubDate>
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<title>EA Reports Big 2nd Quarter</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=86</link>
<description>Nov 02, 2006 16:15

EA Reports Second Quarter Fiscal 2007 Results

Q2 Net Revenue a Record $784 Million Driven by EA SPORTS Titles Need for Speed Carbon Debuts on 10 Platforms
REDWOOD CITY, Calif. --(Business Wire)-- Nov. 2, 2006 Electronic Arts (NASDAQ:ERTS) today announced preliminary financial results for its fiscal second quarter ended September 30, 2006.

Fiscal Second Quarter Results

Net revenue for the second quarter was $784 million, up 16 percent as compared with $675 million for the prior year. Sales were driven primarily by Madden NFL 07, NCAA(R) Football 07, FIFA 07, NBA Live 07 and catalog titles.

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<pubDate>Wed, 08 Nov 2006 19:21:17 -0700</pubDate>
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<title>Beating the Man Bump with Delayed Routes</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=85</link>
<description>Having a hard time finding ways to beat Bump-N-Run coverage?  Learn to use Delayed Routes to get backs open against man bump coverages.  
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<pubDate>Mon, 30 Oct 2006 04:00:00 -0700</pubDate>
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<title>Madden NFL '07 Kicks Off on Sprint Mobile Phones</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=74</link>
<description>                                                                                                                 Aug 24, 2006 10:00 Hit &amp;#39;Em Hard, Hit &amp;#39;Em Fast with Sprint And EA&amp;#39;s Madden NFL 07 RESTON, Va. --(Business Wire)-- Aug. 24, 2006 Football season is almost here - and today, Sprint (NYSE:S) and Electronic Arts (Nasdaq:ERTS) primed the pump for die-hard fans. The highly anticipated EA SPORTS(TM) Madden NFL 07 is now available for purchase and download to select* Sprint phones. Madden NFL 07 costs $3.49 per month or $6.99 for a lifetime license to Sprint customers.    Now, Sprint customers can enjoy hard-hitting, authentic Madden NFL 07 action anywhere at any time. Long acknowledged as the definitive gridiron video game experience, Madden NFL 07 features over 50 plays from the real Madden playbook. Players will experience 11 o&amp;shy;n 11 play with NFL licensed players, rosters and all 32 NFL teams. And, o&amp;shy;n some Sprint mobile phones, John Madden and Al Michaels provide commentary along the way. </description>
<pubDate>Sat, 02 Sep 2006 15:54:41 -0700</pubDate>
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<title>Madden NFL '07 Drops!!!</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=73</link>
<description>   	                             &amp;nbsp;&amp;nbsp;                                                                                                                                         Aug 22, 2006 08:00Merry Maddenoliday! EA&amp;#39;s Madden NFL 07 Hits Store Shelves Today; Best-Selling Franchise From EA SPORTS Launches o&amp;shy;n Eight Consoles; Revamps Running Game and Introduces New NFL Superstar: Hall of FameREDWOOD CITY, Calif. --(Business Wire)-- Aug. 22, 2006 Electronic Arts (Nasdaq:ERTS) announced that Madden NFL 07, the newest iteration of the EA SPORTS(TM) best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is in stores everywhere today. Madden NFL 07 continues to lead with innovation and gameplay by reinventing the running game with the all-new Lead Blocker Control and the new highlight stick so you can run like the real players run. NFL Superstar: Hall of Fame mode comes to Madden NFL 07 this year, where you can live the life of an NFL Superstar.</description>
<pubDate>Fri, 25 Aug 2006 11:19:24 -0700</pubDate>
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<title>Madden Challenge Goes International</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=72</link>
<description>                                                                                                               Aug 16, 2006 08:00Fifth Annual EA SPORTS Madden Challenge Starts September 1st to Determine World&amp;#39;s Best Madden NFL 07 Player; Thousands Will Compete in First-ever International Madden Tournament; Hawaii Finals Champion Awarded $100,000 Grand PrizeREDWOOD CITY, Calif. --(Business Wire)-- Aug. 16, 2006 Celebrating five years of EA SPORTS(TM) Madden Challenge presented by Best Buy, Electronic Arts (Nasdaq:ERTS) announced today the locations and dates for the 2006 EA SPORTS Madden Challenge, the o&amp;shy;nly official EA tournament, to crown the best player of Madden NFL 07, the latest installment of the top-selling football video game franchise in North America. Winners will come from 31 regional competitions.    This year, for the first time, the 2006 EA SPORTS(TM) Madden Challenge will expand internationally, adding challenges in each of the following countries: Mexico, Canada, United Kingdom, Germany and Hong Kong. </description>
<pubDate>Fri, 18 Aug 2006 10:24:56 -0700</pubDate>
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<title>EA Announces Fantasy Football</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=70</link>
<description>                                                                                                               Aug 02, 2006 09:00EA SPORTS Fantasy Football Edges the Competition With Exclusive Team Management Features; Players Can Get a Glimpse of 2006 Season With EA SPORTS EdgeREDWOOD CITY, Calif. --(Business Wire)-- Aug. 2, 2006 EA SPORTS(TM) Fantasy Football from Electronic Arts (NASDAQ:ERTS), today launched its third season giving team owners the EA SPORTS(TM) Edge to optimize their lineups and offers fantasy updates in Madden NFL 07.    EA SPORTS Fantasy Football gives fans the desired level of team management capabilities, player insights and enhanced must-have fantasy features such as real-time scoring, professional analysis, o&amp;shy;nline drafts, injury reports, trades, email updates and more. Players of the newest EA SPORTS franchise, NFL Head Coach, can test their knowledge of player personnel and talent evaluation with an EA SPORTS Fantasy Football Commissioner account included in the game&amp;#39;s packaging.    &quot;For fantasy football players, EA SPORTS Fantasy Football delivers the most innovative experience o&amp;shy;n the web, o&amp;shy;ne that no other site can offer&quot; said Chip Lange, Vice President, North American Publishing o&amp;shy;nline Commerce, EA SPORTS. &quot;EA SPORTS continues its evolution in offering players an immersive o&amp;shy;nline service, with these exclusive features -- The EA SPORTS Edge, Weekly Scramble, and Madden Integration.&quot;  </description>
<pubDate>Sat, 05 Aug 2006 19:07:55 -0700</pubDate>
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<title>Pay-Per-View Madden Preview Announced</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=69</link>
<description>                                             Jul 24, 2006 10:32ESPN Teams Up With EA SPORTS to Offer an Inside Look at Madden NFL 07; Pay-Per-View Event Available o&amp;shy;n TV and o&amp;shy;nlineREDWOOD CITY, Calif. --(Business Wire)-- July 24, 2006 Beginning August 4 at 8 p.m. ET., ESPN and ESPN.com will offer an exclusive pay-per-view event with Electronic Arts (Nasdaq:ERTS) -- Inside Madden NFL 07 -- produced by ESPN Original Entertainment (EOE) and available to gamers through affiliates o&amp;shy;n television and also o&amp;shy;nline.    In this special, available 18 days before the release of Madden NFL 07 from EA SPORTS(TM) o&amp;shy;n August 22, fans will get an early look inside o&amp;shy;ne of this year&amp;#39;s most anticipated video game releases. EA game designers and some of the best Madden players will lead gamers o&amp;shy;n a guided tour through new changes and advances in all aspects of the game. Included in the special are the exclusive release of player ratings and tips from top Madden gamers and behind-the-scenes details about the making of the next generation of Madden NFL games. </description>
<pubDate>Wed, 02 Aug 2006 17:51:14 -0700</pubDate>
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<title>Madden Soundtrack Announced</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=68</link>
<description>   	                             &amp;nbsp;&amp;nbsp;                                                                                                                                      Jun 23, 2006 08:00EA Uncovers Top Secret In-Game Music Soundtrack for Madden NFL 07; Blockbuster Football Franchise Breaks New Bands and Launches New Tracks from Audioslave, AFI, Dashboard Confessional and Taking Back SundayREDWOOD CITY, Calif. --(Business Wire)-- June 23, 2006 Crank it up, gamers! The football pre-season kicks off with a bang as Electronic Arts (NASDAQ:ERTS) reveals the 35 songs that will be featured in Madden NFL 07, becoming the de facto soundtrack of the 2007 football season. The bone-crunching action and heart-pounding adrenaline of the grid iron is intensified by the game&amp;#39;s o&amp;shy;ne-of-a-kind mix of rock and hip hop.                         </description>
<pubDate>Mon, 26 Jun 2006 11:57:51 -0700</pubDate>
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<title>Phil Frazier Current Gen Interview</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=63</link>
<description>May 16, 2006Interview with Madden NFL 07 Current Gen Lead Producer Phil FrazierPhil Frazier, Lead Producer for Madden NFL 07 Current Generation  Q: Talk to us about the all-new defensive playbooks.  How did you come up with those?  Frazier: We watched a lot of game-tape. We&amp;#39;ve got two guys that are dedicated year-in and year-out to making Madden playbooks great. They&amp;#39;re the most hardcore football guys that we have in this building. o­ne of the guys actually played college ball at Florida, and the other o­ne aspires to be a head coach somewhere. The two of them combined watch hours and hours of game tape that we get directly from the NFL. Using that footage, we&amp;#39;re able to create plays in Madden that look exactly like plays that NFL teams run, and we also get a lot of different systems and formations in there as well.</description>
<pubDate>Fri, 19 May 2006 21:15:37 -0700</pubDate>
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<title>Madden 07 on Mobile Phones in August</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=62</link>
<description>May 10, 2006 10:00Electronic Arts Launches Madden NFL 07 o­n Mobile PhonesLOS ANGELES --(Business Wire)-- May 10, 2006 TOUCHDOWN! Electronic Arts Inc. (Nasdaq:ERTS) today announced that sports fans across North America will now be able to play their favorite game of pigskin with the touch of a button. Madden NFL 07 will debut o­n mobile phones o­n August 22, 2006 in sync with the game launch o­n console.    &quot;The Madden franchise consistently delivers the most authentic and invigorating gridiron experience,&quot; said Mitch Lasky, Senior Vice President of EA Mobile. &quot;With the new Madden playbooks and staggering 3D graphics, Madden NFL 07 for mobile will deliver a o­ne-of-a-kind NFL experience to wireless gamers everywhere.&quot; </description>
<pubDate>Thu, 11 May 2006 00:51:22 -0700</pubDate>
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<title>Madden '07 Hits Nintendo Wii</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=61</link>
<description>May 09, 2006 07:00Madden NFL 07 Gets Physical o&amp;shy;n Nintendo Wii; EA Set to Deliver Industry&amp;#39;s Top Franchises to Nintendo&amp;#39;s Groundbreaking Next Generation ConsoleREDWOOD CITY, Calif. --(Business Wire)-- May 9, 2006 Huddle up sports fans, Madden NFL 07 is coming to Wii! Electronic Arts Inc. (Nasdaq:ERTS) today confirmed that Madden NFL 07, the world&amp;#39;s most popular sports game, is being custom-designed for Nintendo&amp;#39;s groundbreaking next generation game console, Wii(TM). Conceived as an entirely original football experience, the game will put players o&amp;shy;n the field like never before. Using the console&amp;#39;s unique remote to pass, kick, snap, throw, catch and run, players will interact with the game in an entirely new way. Boasting massive gameplay innovations inspired by the motion sensor of the remote, Madden NFL 07 maximizes the power and unique design of the game system. Madden NFL 07 will be o&amp;shy;n display at the upcoming Electronic Entertainment Expo (E3) in Los Angeles, May 10-12, 2006. Additional titles currently under development will be announced in the coming months.</description>
<pubDate>Wed, 10 May 2006 19:17:42 -0700</pubDate>
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<title>EA's 2007 Lineup at E3 Conference</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=59</link>
<description>May 04, 2006 11:00EA Unveils the Next Generation of Games at E3; New Properties and Blockbusters From EA SPORTS and EA Brands in Development for New Consoles, PCs, Handheld Platforms and Mobile PhonesREDWOOD CITY, Calif. --(Business Wire)-- May 4, 2006 Electronic Arts (NASDAQ:ERTS) today announced its next generation of game titles for the upcoming Electronic Entertainment Expo (E3) taking place in Los Angeles May 10-12, 2006. EA&amp;#39;s line up of EA SPORTS(TM) and EA(TM) branded games for the Xbox 360(TM) video game system from Microsoft, the PlayStation(R)3 computer entertainment system, PSP(TM) (PlayStation(R)Portable) handheld entertainment system, Nintendo Wii(TM), Nintendo DS(TM), PC and mobile phones will be showcased in EA&amp;#39;s booth #1000 in the South Hall. With a renewed focus o­n original and wholly-owned intellectual property EA will unveil an array of titles and the technology that drives gameplay innovation.</description>
<pubDate>Fri, 05 May 2006 00:14:05 -0700</pubDate>
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<title>EA's Moblie Madden at E3</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=57</link>
<description>May 03, 2006 08:00

EA Unveils Line-Up of Wireless Titles at E3; Orcs &amp; Elves Makes World Debut -- the Second Collaborative Title Between EA, id Software and Fountainhead Entertainment
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<pubDate>Thu, 04 May 2006 00:04:08 -0700</pubDate>
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<title>Alexander on Madden '07 Cover</title>
<link>http://www.maddenuniversity.com/index.php?name=News&amp;file=article&amp;sid=5</link>
<description>Apr. 20, 2006

Shaun Alexander, the NFL MVP, will grace the cover of Madden NFL 07

April 20, 2006 – Electronic Arts announced today that NFL MVP and NFC Champion running back Shaun Alexander will appear on the cover of Madden NFL 07, the newest iteration of the EA SPORTS™ best-selling football franchise with the official videogame license of the NFL and its players. With this year’s focus on the running game, Alexander is the perfect representative for the cover of the most popular football videogame franchise. Last year Madden NFL 06 sold more than six million copies.
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<pubDate>Fri, 21 Apr 2006 00:46:22 -0700</pubDate>
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